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SEO Fundamentals

Learn how search engines work and how to get your pages found.

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About this course

A step-by-step course for business owners and marketers who want more visitors from search without paying for every click. You will research keywords, improve your pages and plan content that keeps ranking.

What you'll learn

  • How search engines rank pages

  • Keyword research with free tools

  • On-page SEO and site structure

  • Measuring results and reporting

Clear, practical lessons. I fixed my shop's product pages the same week.
— Ghina Saleh, Online shop owner

Lessons

  1. Lesson 1 – How search works

    How search works and what Google looks for.

  2. Lesson 2 – Keywords and pages

    Keyword research and on-page optimisation.

  3. Lesson 3 – Your SEO plan

    Your SEO plan and how to track progress.