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About Us

Our story in numbers

Amman's family baby store since 1998

Products for babies and toddlers
1,200+
Trusted brands
60
Branches in Amman
3

Our Story

What started as a tiny corner shop is now a family-run store trusted by parents across Jordan.

  1. 1998

    We open our first little shop in Jabal Al Hussein.

  2. 2002

    Our own range of organic baby clothes is born.

  3. 2009

    We launch our online store and deliver across Jordan.

  4. 2017

    Our parents' club passes 20,000 members.

Every product on our shelves is one we would happily use with our own children.
— Rami Nasser, Founder

Parents' club

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Swap tips, ask questions and get exclusive offers from other parents.

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One email a month with new arrivals, size tips and offers for subscribers only.