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Five tips for your first marketing campaign

Nizar Hamdan

Start small, set one goal and measure everything: five lessons from my first campaigns.

A small business owner photographing her products with a smartphone

Your first campaign does not need a big budget. It needs a clear goal and a way to measure it.

Pick one channel your customers already use, write one simple offer and give it two weeks before you judge the results.

Keep notes on what you changed and when. Those notes become your playbook for the next launch.