About Us
About Us
Our Town's Favourite Baby Store
- Unique products
- 100K+
- Brands
- 400
- Stores
- 200
Our Story
What started as a tiny corner shop is now a family-run store trusted by parents everywhere.
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1998
We open our first little shop on Main Street.
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2002
Our own range of organic baby clothes is born.
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2009
We launch our online store and ship nationwide.
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2017
Our parenting community passes 100,000 members.
Every product on our shelves is one we would happily use with our own children.— Rami Nasser, Founder, CEO
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