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Why Minimal Makeup is the New Trend

Why less is more: the skin-first, minimal makeup look and how to get it.

Close-up of a young woman with fresh skin and minimal natural makeup

Minimal makeup is about looking like yourself, only fresher. It puts skin first and uses just a few products.

Prepare the skin

A good moisturiser and sunscreen do more than any foundation.

Use light coverage

A tinted moisturiser or skin tint, plus concealer only where you need it.

Add life

Cream blush on the cheeks, brushed-up brows and a coat of mascara.

Finish with balm

A tinted lip balm completes the look in seconds.