Course Description
Build the skills to turn ideas into a fully functioning e-commerce business. From product listings to checkout flows, this course covers every step of online selling, including marketing, risk management and payments.
Key Concepts Covered Include:
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What e-commerce is
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Understanding buyer behaviour
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Strategies for disrupting industries and markets
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Building and launching a store
Course Content
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Defining E-Commerce
Introduction and the basics of e-commerce.
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E-commerce Marketing
Management of risk and electronic payment systems.