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Navigating Social Media Trends: What Marketers Need to Know in 2025

Shahad Al Nouri

Short video, communities and search on social: the trends shaping marketing this year.

Cafe table with a latte, croissant, notebook and smartphone

Social platforms change every year, but people still want stories, honesty and useful tips.

I look at the formats that work for brands right now and how to test them without a big budget.