Exploring the Impact of AI on Creative Industries
Tarek Nassar
Designers, musicians and writers are adopting AI tools, but questions about credit, copyright and jobs remain open.
Generative AI has moved from novelty to everyday tool in many studios, from storyboarding to music production.
New ways of working
Artists we interviewed use AI to explore ideas quickly, produce rough drafts and handle repetitive tasks, freeing time for the parts of the work they care about most.
Unresolved questions
At the same time, unions and industry bodies are pushing for clear rules on consent, credit and payment when creative work is used to train models. How those debates are settled will shape the industry for years to come.