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About Azeema

Sportswear and gear, tested in the UAE heat

Since our first store opened, we have equipped athletes and adventurers with gear they can rely on.

Shop the collection

Built to perform, made responsibly

Azeema designs and selects sportswear and outdoor gear that performs as well as it looks. We test every product with runners, climbers and gym regulars before it reaches our shelves.

We also care about where our products come from: we work with responsible factories, use recycled fabrics wherever we can and repair rather than replace.

Designers laying out orange technical fabric beside colour swatches and a dress form

  1. Innovation

    New fabrics and designs developed with athletes.

  2. Reliable

    Gear that is tested to last season after season.

  3. Always Fresh

    New collections and drops every month.

  4. Stylish

    Performance pieces that look great off the field too.

Leadership team

Dania Mansour, a businesswoman with short blonde hair in a black blazer

Dania Mansour

Chief Executive Officer

Eman Hijazi, a woman with dark hair in a navy blouse

Eman Hijazi

Chief Financial Officer

Bassem Al Ali, a grey-haired man in a charcoal sweater

Bassem Al Ali

Chief Sourcing Officer