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About me

Who I am

Twelve years in growth marketing

Hi, I'm Karim Saleh. I led growth at start-ups in Beirut and Dubai for eight years before going independent in 2022. Today I help start-ups and growing companies across the region attract more engaged customers.

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Good growth marketing rests on the same essentials

Great growth marketing always starts with the same essentials: knowing your audience, telling a clear story and measuring what works. Tools change, the fundamentals do not.

Creative in every channel

From blog posts and newsletters to ads and landing pages, I combine creative ideas with careful testing so every campaign earns its place.