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Free exchanges in store or by courier within 30 days

About

Timeless style and quality pieces, chosen to look good and feel even better.

Better basics, fairly priced

The Mission

We make simple, well-cut T-shirts from honest fabrics, so you can build a wardrobe that lasts. No gimmicks, just great basics at fair prices.

How it started

It started with a search for the perfect plain tee: soft enough to wear every day, strong enough to survive the washing machine. When we could not find it, we made it ourselves.

Made to last

We use heavyweight and organic cottons, reinforced seams and pre-washed fabrics that keep their shape.

Crafted with care

Small collections are released throughout the season, so every piece gets the attention it deserves.

Try them on in Al Majaz

Visit our store on Al Qasba Street to feel the fabrics and find your size.