Integrity
We operate with transparency in every interaction, ensuring our clients can trust both our platform and our people.
We help businesses automate smarter
Salasa was founded in Amman in 2019 by engineers who spent years building approval systems by hand for banks and retailers. We turned that work into a product any team can use.
- Companies on Salasa
- 2,500+
- Less time spent on approvals
- 60%
- Tasks automated every month
- 1.5M+
- Countries with customers
- 14
Our mission
Our mission is to simplify the way businesses operate through powerful, intuitive automation. We believe technology should remove friction — not create it — which is why we build solutions that are easy to adopt, flexible to scale, and designed around real business needs. By combining smart automation with human-centered design, we help teams focus on what truly drives growth.
What we value
Four principles guide how we build the product and how we treat the people who use it.
Privacy
Your data is treated with the highest level of security and care. We build with privacy-first architecture from day one.
Real support
Our customers are never on their own. Our dedicated team is here to help you succeed at every stage of your journey.
Craft
We care about the small details, from how fast a page loads to the wording of an error message.
The team behind Salasa
Engineers, designers and customer specialists in Amman, working with customers from Riyadh to Beirut.
Mazen Rifai
Founder & CEO
Tareq Kanaan
CTO
Qusai Sultan
Co-Founder
Rabih Karam
Product Manager
Iyad Fakhoury
HR Manager
Nabil Sayegh
Marketing Manager
Hadi Barakat
Quality Assurance Manager
Samer Mrad
Product Owner
Salasa took our purchase approvals from four days to four hours. Our finance and warehouse teams finally work from the same numbers.— Jamil Issa, CEO, Petra Freight Logistics