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A new story every Sunday

About me

From the agency to the open road

I’m Shahad Al Nouri, a marketing manager in Kuwait City. I write about the trips I take, the tools I use at work and the small habits that keep a busy week in balance.

Countries explored
15
Years in marketing
10+
Journal posts published
200
Books read a year
30
Languages spoken
3

My story

My marketing career began at a busy agency in Kuwait City, where I learned digital strategy and branding by doing it, often at midnight. Ten years later I lead a small marketing team and still love a good brief.

Work took me to my first trade fairs abroad, and curiosity kept me travelling. I have now visited 15 countries, usually with a notebook and too many chargers.

This journal is where those two lives meet: what I learn at work, what I learn on the road, and the habits that keep both in balance.

Writer taking notes in a notebook at a cafe table

Why I write

I started this journal to remember my trips. I kept going because readers wrote back: about a hotel they booked, an app that saved them an hour, a routine they tried.

Every post is something I have done myself, with the costs, the mistakes and what I would change next time.

Cooking at home

Friday lunch is my weekly kitchen project: machboos the way my mother makes it, a new salad, or a dessert I saw on a trip and wanted to try at home.

I share the recipes that work on the journal, with honest notes on the ones that did not.

Spread of flatbreads, spices, dips and grilled vegetables

Why I travel

I travel slowly: one city, a week, a notebook. Oman’s mountains, the old souqs of Bahrain and the coast of Jordan have taught me more than any long-haul trip.

I write down what each place costs, how to get around and where to eat, so you can plan your own trip.

Backpacker looking along a coastal road at sunset