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Social Media Marketing

Learn to plan, run and measure social media campaigns that grow your audience and your sales.

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Course Description

Learn to plan, run and measure social media campaigns that grow your audience and your sales.

Each lesson combines a short video, a worksheet and a quiz, so you can check your progress as you go. Learn at your own pace and come back to the material whenever you need it.

Key concepts covered include:

  • Developing Strategy

  • Monitoring

  • Digital Advertising

  • Basic Investment

  • Social Media Influencing

Course Content

  1. Developing Strategy · 3 topics

    Goals and audiences, monitoring and advertising basics, investment and influencers.

  2. Monitoring & Digital Advertising · 2 topics

    Successful advertising, relationships and your final strategy.

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