Skip to content

About

Born in Beirut and surrounded by all the shoe stores a girl could only dream of, Lana Mourad became passionate about shoes at a young age. It was only a matter of time until she learned the business, and in 2007 her dream became a reality with the opening of her first online shoe store.

The store founder holding a tan leather ankle boot beside shelves of shoes

Made with love in Beirut

Every pair in our collection is chosen by hand in our Beirut studio. We work with small workshops that use quality leather, careful stitching and soles built to last.

We test each style for comfort before it reaches the store, and we offer free returns and friendly sizing advice, so you can order with confidence.

Revolutionary Footwear

Cushioned footbeds, flexible soles and lighter materials: we look for shoes that feel as good at the end of the day as they look in the morning.

A minimalist white leather sneaker on a light wooden table

Sustainable Materials

Responsibly tanned leather, recycled rubber soles and recyclable packaging.

Comfort First

Every style is wear-tested for fit, support and all-day comfort.

Simple Design

Clean, timeless shapes that go with everything in your wardrobe.

Subscribe to our newsletter

Stay up to date with our latest products, restocks and member offers.